innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju for healthy beauty and pursues an eco-friendly green life to preserve the balance of nature. Our logo represents innisfree’s sincere endeavor to deliver healthy beauty with a typography that embodies our dear promise and strong commitments and a color inspired by bold green shades of Jeju bija forest that symbolizes nature’s vitality. It operates at other locations apart from Caauseway Bay.